I’m in a club now. Social Media Club!
Last night I attended my second Social Media Club event. It included a mixer and a panel discussion on, “Who Owns Social Media?” The conversation was intelligent and insightful as they discussed whether social media was best handled by PR or Marketing. My feeling is that it belongs mainly to PR, Public Relations, but it may depend on the task at hand, both might need to have input.
The panel included Jeremy Toeman with partner with Stage Two Consulting, Valerie Combs, VP Corporate Communications with BuzzLogic(@valeriec), and Mike Manuel from Voce Communications, it was mediated by Cathy Brooks with Seesmic.
I saw some old friends and met some new ones! I got to spend some time with Cathryn Hrudicka(@CreativeSage) and Deb Roby(@debroby), both wonderful creative women. Cathryn introduced me to Rachel Luxemburg, community manager with Adobe Systems Incorporated. I ran into Eric Doyle Director of Integrated Media Campaigns with The Conversation Group, who had on the stand out shirt of the night! I also saw Marie Williams(www.flackette.com), who I had previously met at the LOLcat book launch. Marie introduced me to Carlos Hernandez (@carloshernandez, http://www.linkedin.com/in/carlosrhernandez) with iRM Consulting (www.ireflectm.com).
Kristie Wells and Chris Heuer run Social Media Club, and by the sounds of it, it is keeping them busy, as they were flying off to Hawaii today for more Social Media Club events!
We ended the evening singing a chorus of Happy Birthday to Kristie and sharing her Dora the Explorer cake.
The topic for the next Social Media Club event is titled, “The Death of Advertising” with Brian Solis (http://bub.blicio.us.com). Fun stuff, I can’t wait!
For more pictures from the event, please see my flickr photostream
What are your thoughts? Who owns Social Media within a business structure?