Apr 03
V. Sattui Winery Gets Social! Posted by Laura Iriarte

April 30, 2011 – This post is inspired by a random Foursquare update I happened to see this morning. Foursquare is a location-based cell phone app game which allows you to check in to locations and share it with your friends.

Generally we think of Social Media as a way to connect with our customers, but in this instance, a business is using social strategies to connect with their competitors!

Danica Sattui

The update I saw was posted by lovely Danica Sattui. Danica is the niece of Dario Sattui, owner of V. Sattui Winery and Castello Di Amorosa Winery/Castle both located in St. Helena in the heart of the Napa Valley.

Danica’s Foursquare post read:

“Delivering cheese plates to say thank you for sending us people! @vsattui1885 — at Robert Mondavi.”

and then another one:

“Delivering cheese plates to say thank you for sending us people! @vsattui1885 — at St. Supery Vineyard Winery.”

This, to me, is *Social* Media at it’s finest. Smart, smart, smart! Not only is V. Sattui Winery giving recognition and appreciation to other wineries for their referrals, they’re also likely to get more referrals from these wineries because of this!

Old-style marketing/PR/advertising would never have given any recognition or appreciation to other similar businesses(wineries in this instance), they would have seen them as competition to be trounced on!

Now some of you smart cookies are saying, “Wait a minute Laura, how is this “Social Media”? I see the social, but where is the media?”

I’ll tell you! Although it is true that V. Sattui did not use Twitter or Facebook in this instance – but – Danica Sattui DID! Because of her random Foursquare check-ins, I was prompted to write this blog. Her Foursquare check-ins also feed onto her Twitter and Facebook pages. I know when I read her posts I was impressed. Impressed with her, and impressed with V. Sattui. I thought, how NICE! I have no doubt that others seeing this felt the same.

Danica was gracious enough to talk to me about her deliveries later that day. She said that the winery has been delivering treats to neighboring wineries once a year, for at least the last five years. Besides Danica, five or six other employees were also out making deliveries. She herself delivered cheese plates to nine wineries. She mentioned that she really enjoys making these deliveries and happily volunteered.

This friendly, generous, personal attention generates positive feelings, likely more referrals and increased business and profits for V. Sattui Winery. In turn, V. Sattui Winery will likely refer customers to visit wineries that send customers to them. It’s a lovely circle of good will.

I love it! Innovative personal touches like this are seeing social media cross boundaries that make it a win-win situation for all involved. In this instance with potential competitors!

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Apr 01
Podio Website Launches! Posted by Laura Iriarte

March 24, 2011 – Last Thursday Podio launched their site for all the world – and threw a little party!

The Podio Team

Podio went LIVE at about 8:00 P.M. while Danish entrepreneur Tommy Ahlers shared his dream with us and presented his team. Podio is based out of Copenhagen and has opened a satellite office in San Francisco during their launch.

Podio is a website that lets you create your own business work tools and shape the way you work. It doesn’t require complicated technical skills to customize the site to your needs by using their free apps or building your own. Also, a calendar, contacts list, workspace, activity stream, and task list help keep your business flowing and organized.

Podio is free for companies or groups of 10 users or less. $99.00 per month allows businesses up to 25 users, with $4 per additional user, and includes premium features and high priority support.

Stowe Boyd

Right at the front door I ran into Stowe Boyd and Liza Sperling. Stowe(Social Philosopher and Connectivist) was in town from his home in New York and had been part of panel discussing ‘Tools for Work’ at an event held the night before for Podio. Liza has a brand new job as Director of Corporate Relationships at Seesmic with friends: founder Loic Le Meur, John Yamasaki, and Christine Wong.

Ran into a lot of friends I hadn’t seen in awhile, since I’ve been a bit of a hermit this year! Tom Foremski(Silicon Valley Watcher) fired up the new photo app Color, that I had been meaning to download, so I did! By the time he got back with champagne I had it all installed! It was so fun! Tom, Ken Yeung(TheLetterTwo), Stowe Boyd and I were all taking pics and posting them on Color. It’s so fun to use at a party, event, or conference! With Color you can see all the pics posted at the event that everyone is taking – whether you know them or not! Just heard that Color has been banned at the Royal Wedding coming up for Prince William and Kate! Didn’t realize Color was that big!

Jolie O'Dell and Cathy Brooks

Later in the evening Cathy Brooks, Jolie O’Dell(Tech journalist for Mashable) and Chris Heuer(co-founder of Social Media Club) arrived! Jolie has a brand new look! She always looks gorgeous – but the colorful hair is gone and replaced with a sleek platinum blond bob – very chic! Missed Kristie Wells, who Chris said was home ill. Hope you are better soon Kristie! Also, great as always to see Chistopher Peri(Perivision.com), Chia Hwu(The Subtle Influence), Larry Chiang(What They Don’t Teach You at Stanford Business School), Adrian Chan(Gravity7), Eliane Fiolet (co-founder of Ubergizmo.com), Michael O’Donnell(Zat Photo), and newlywed Maria Ogneva(Head of Community at Yammer).

Liza Sperling and Maria Ogvena

Podio treated us right! They had a nice array of snacks, several Podio people giving live demos (thank you Helena!), an open bar, and a good DJ (though not many were dancing while I was there – and by then my feet were hurting in the too high heels I wore-darn it).

Blue Ukeleles

There was a wall full of blue ukelele’s with Podio cards with a picture of people and a name. Wish I knew what that was about?

I had a great time, but was a little frustrated that I brought my Canon Camera in, but left the battery in the car. #fail. It was raining, so instead of going back I pulled out my handy little Sony Bloggie! Wish I had gotten some better pics, but I’m thankful I had the Bloggie(which I need more practice with, apparently…).

Some more pics from the Podio Launch in a Color album here!

If you were there with me, did you have fun? Highlights for you? Also, what do you think of Podio? Will businesses find it useful?