Jan 09
You Oughta Be In Pictures, Part 1 Posted by Laura Iriarte

Gorgeous Pete Cashmore and Shiny Me

I go to a lot of events – tech, social media, just plain social sometimes – and I generally am taking pics or pictures at those events. It’s what I do. I enjoy capturing a slice of the night. Sometimes I’m working at the request of the event, sometimes it’s just for myself. People are always asking me if I’m the official photographer, I usually answer, “I’m the UNofficial photographer!”

When the event is over, at some point I sit down to edit the pics and I often end up deleting half of them. I’ve gotten better at this as time goes on, I used to just post everything! I look back at some of my early work and cringe! I have learned not to post any bad photos, although what I like and what you like may differ. I’m always happy to edit or delete upon request! A lot of times I can edit a pic by adjusting the color and cropping to make it the best it can be. If there is a group of people, and the one on the end has their eyes closed – they’re cropped out! If someone is too shiny, in most cases they are cropped out or deleted.

Today I’m going to start a series of few simple tips I’ve learned to help those in front of the camera – men and women. Just a couple of pointers to make you look your best, and not end up in my recycle bin! ;)

The first tip is powder. I learned this after attending Mashable’s first Summer Mash event in 2008. I had a wonderful time, took a lot of pictures, and had a lot of pictures taken of me. It was the first time I met photographer William Marc Salsbury and he took a couple of photos of me and told me I was a little shiny, which I appreciated. As it turned out, that was an understatement, I was a LOT shiny! I normally don’t have oily skin, but it was hot and crowded there and on camera, when the flash or lights hit me, shine city!

In the picture above I’m photographed with the founder of Mashable.com, Pete Cashmore, and it may not look too bad in the small size above, but click on it, and you will definitely see what I mean!

I’m not a fan of the matte look, but if you’re going anywhere, where there is any chance someone will take your photo, powder up before you leave! I do now! My favorite is a light dusting of loose powder, using a big fluffy brush! If you’re someone who does have oily skin, bring some pressed powder or blotting papers in your purse and touch up through the night. In a pinch, a trick that I learned from CBS 5′s newscaster,Sue Kwon at BizTechDay 2009, was to use toilet seat covers as blotting papers! You’ll thank me when you see the pictures after!

If you have any tips to share, I would love to hear them in the comments section below!

~Laura

Sep 29
Watermark or No Watermark Posted by Laura Iriarte

I’ve been considering adding a watermark to my photography posted online. I want to keep it small and unobtrusive, but to help link my photo’s back to me.

I’ve resisted this for awhile, even though quite a few of my photographer friends are using them, because I feel they look a little tacky. Now I’m beginning to change my tune.

As a photographer specializing in event photography, often my photos are used by others in everything from profile pics to personal or business websites. Generally I am flattered and honored (especially if they ask nicely first) but it’s great to at least be given credit. :)

A watermark, probably lauralovesart.com, on the lower corner would ensure all photos are identified as mine and possibly bring more traffic to my website and business to me. I’m planning to use www.easysector.com’s Batch Photo Watermarker.

I’m going to give it a try. If you have any feedback pro or con, I’d love to hear from you!

Sep 18
Trendy Lime Turns One! Posted by Laura Iriarte

JETLAG ...where fashion meets travel!

September 10, 2010 – It was a night to remember at the JETLAG Celebration produced by Trendy Lime and Michael Nader – celebrating Trendy Lime’s first anniversary!

There was a long line to get in, but it was worth it!

All the beautiful jet-set crowd was out to celebrate at Butterfly Restaurant on the San Francisco wharf!

Chef Robert Lam, owner of Butterfly, provided gourmet appetizers, which sadly I missed out on. DJ Nader and DJ Michelle Musial kept the party dancing through the night with dance beats.

I had a wonderful time taking pics of all the action. Great watching the models go from hair and makeup to the runway! An adorable puppy even made his runway debut!

Models getting ready!

Models getting ready!

The models wowed the crowd as they strutted down the runway in fashions by designers ANYA, RockChiq, and SashaMaksVintage as photographers, including me, flashed away!

A pleasure to run into Leslie Lum of Leslie Lum Marketing as well, and to finally meet Alison Messinger, the woman behind popular fashion blog, Eclectic A La Mode.

It’s always fun to see Liana Burtsava, the driving force behind Trendy Lime and JETLAG. She runs it all effortlessly while looking calm and chic.

Trendy Lime produces upscale events throughout the year. Connect with them on Facebook or their website to be updated on upcoming events.

Next event at Trendy Lime is the “Every Party Matters” Fair Trade Month Kickoff Party, Wednesday, September 29, 2010 at 8:00 PM (PT) at Temple Club, San Francisco, CA.

Hope to see you there!

To see more pics from the event, please visit my Flickr photostream here.

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